Friday, July 20, 2012

From Bad to Worse

What happened at the midnight movie premiere of Batman in Aurora, Colorado is unthinkable and chilling. A lone gun man, dressed in body armor, opened fire with three weapons on the movie audience killing 12 and injuring 59. Incidents like this are terrifying because they make us all question our safety wherever we go.
And it is not something to make light of. As a nation, we should all respectfully mourn the lives lost and the ripple of suffering and fear a tragedy like this brings upon us.
With that said, how did the following tweet from online retailer make it onto Twitter this morning?
Seriously?! How the hell did this tragic tweet happen? Was it just a completely vacuous employee responsible for social media marketing who was utterly oblivious to the headlines of the day? Or was it a misguided attempt at humor to make light of a truly horrible event? Either way, this tweet of crass commercialism attempting to capitalize on the trending of Aurora is appalling and I hope the person or people responsible for such a disrespectful act face consequences for their offensive actions.
If you must tweet-just send positive energy out to the world-especially on a day like today when it needs it.
I've said it before and I'll say it again. Twitter is a trouble causer.

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