|Keeping you safe -no non-Olympic brands are entering the premise.|
This is all due to a law passed in 2006 by the British government that not only enhanced copyright protection for the word "Olympics" and related symbols and slogans, but also blocked non-sponsoring companies from suggesting any hint of connection to the games. Several big companies have come up with clever ways around the ban that put them right up against the edge of the law. Nike, which is not an Olympic sponsor, ran an ad campaign in which athletes compete in cities called London — only not ones that happen to be the British capital. Locations include London, Ohio, and Little London, Jamaica, and the ads carry slogans that subtly allude to the Olympics without actually naming them. Crafty.
All of this just sounds like a big nuisance. But now the prim old ladies have themselves all in a fine stir about Wimbledon banning their Pimm's brand liquer. Pimm's, the quintessentially English liqueur, cannot be listed on any menus during the games, even at Wimbledon, where tennis is taking place and where Pimm's is the grand tradition as well as strawberries and cream. They are instead serving a similar cocktail and calling it "No. 1 Cup."
What a bloody outrage. Can you just picture Maggie Smith's face in reaction to this?
But at least sitting at home in my living room watching the tennis matches hours after they've actually happened on NBC, I can enjoy my Pimm's.
In case you want to serve one up like Serena you can make the Wimbledon classic by mixing one part Pimm's No. 1 with 3 parts chilled lemonade, add some mint, cucumber, orange and strawberry and serve in a chilled glass with ice.