I think it's more that we love to try to relate to our celebrities-just think of those sections in magazines where they show us celebrities "normalling" doing things like shopping at the grocery store, pumping gas, picking their nose. So Paul Ryan posed as a situation in his work-out gear seems a logical choice for candidate marketing. Especially in clinching that coveted vote of gym rats and Jersey girls. But this kind of image is not new. Remember this?
But somehow, Ryan's photo in Time doesn't make me think he is cool or capable. I literally just want to take a shower because I feel slimy. He looks exactly like the kind of guy who has binders full of bitches. He and Romney are a perfect fit.