And hence they came up with ridiculous "running hairstyles."
Seriously, it's a blog tutorial on their site for an insanely complicated braid hairstyle that would take longer for me to do than I could actually spend running. And, if you are like me, attempting braids just results in your arm muscles burning from holding your arms up and behind your head. So does that validate this preposterous style because, in doing it, I'm getting a work out for my clearly feeble arms?
|Look at this nonsense. It looks like the rope in gym class I couldn't climb...also due to my feeble arms.|
I don't even make my hair look as good as this to go out on a Saturday night so I'm sure as hell not putting in that kind of time and effort to become a sweaty mess as I jog about my neighborhood. Fancy work out hair? Shut up, Lululemon.
This is my problem with the ideology behind the company Lululemon. Well, one of the problems anyway. This is a company that pushes the "look" of fitness more than the actual act of fitness.
Most women running around in Lululemon's clothes aren't running a marathon or just stepping out of a yoga studio. They are wearing these over-priced gym clothes to the grocery store, to work, to a bar.....as a status symbol to non-verbally, but aggressively, declare that they work out even if they haven't set foot in a gym for months. And also to get dudes to check out their butts because, admittedly, there is strange black magic going on where these spandex pants act as a push up bra for asses. Workout clothes outside of working out is like hipsters wearing glasses that don't actually have prescription lenses in them. Well, Clark Kent uses fake glasses to hide his Superman identity so maybe women are thinking wearing yoga pants and gym clothes is like hiding their secret. "Was I at the gym or binging on the couch? You'll never know."
And now the fancy braided updo is in on the ruse.
Working out means you should be a sweaty, gross, unattractive and tangled mess. It means you are doing it right. Spending time to get glammed up to work out?