Thursday, January 7, 2016

Lust in Translation

So science is working really hard to get us more sex.
Pretty much all technological advances are no sooner developed then they are curated into being used for mating stupid humans. Think about it. Your cell phone is such an incredible feat of technology, capable of giving us great advantages from knowledge, and yet we use it to swipe right on Tindr and send sexy poop emojis in text flirtations. What is wrong with us?
Maybe we just need a device that is even more advanced to help us see that the key to the world before us is communication. Not just from emojis and 140 character tweets, but our real, beautiful, poetic words that reach across countries and language barriers. If we had a device that allowed our words to be heard by everyone, translated instantly into their language, just think of the possibilities. That would get us back on track. We'll all be expressing ourselves as eloquently as the Bard himself and the world will find the peace it searches for.

But soft what light through yonder window breaks!
That device is here! The Ili!

The Ili is a necklace that looks like you are wearing a late generation ipod shuffle, but is actually a mobile translator which instantaneously translates all you say into the language of your choice.
There is no way that we can misuse this device. Except the one.
And the company that launched it, Logbar, went ahead and just jumped right to what we stupid, sex starved humans will use this new technology for. Sex. But even worse, their first commercial introducing the device pretty much has a man sexually harassing women with it. And it turns out, sexual harassment is creepy in any language. But especially when translated through a stick in front of your face with a robot voice.

This commercial is super slimy and complete with awful pick up lines you expect to hear after midnight at a dive bar in the wrong part of town. And yet coming out of the dimple-rimmed mouth of this British model they are even more disgusting. This asshole adonis goes around saying things like "I should thank your parents" while wondering through the streets of Japan asking girls to kiss him. Not surprisingly, despite his fancy, magical translating machine and Disney prince good looks, these girls are repulsed, and most of them run away in terror, save a few who clearly were raised orphans without parents to teach them about stranger danger.
Watch this and try not to be disgusted.

While I'm not sure exactly what else we would desperately need to say in a foreign land using this device other than "Where is the toilet?" and "What kind of meat did I eat?" I am positive that this obnoxiously creepy flirting is not what it should be used for. I am also pretty positive that not one woman was on the team working to come up with this marketing concept.
Also, this commercial is a total knock off of an episode of the short-lived, but never-the-less brilliant sitcom ,"Better Off Ted." In the aptly named "Lust in Translation" episode, the team of accidentally evil but adorably dorky scientists at Veridian Dynamics launch the exact same translator product, and the main character Ted obviously uses it to flirt with and bed the buxom blond German corporate head. Like with all sitcoms, it predictably doesn't end well for the translator, Ted, and the blond, but everything wraps up nicely by the end of the episode.
This show has been streaming on Netflix for years (and if you haven't binged on it, I suggest you do.) So I can't help but think whoever came up with the Ili, or at least whoever came up with their commercial, totally caught this episode of "Better Off Ted." So not only does Logbar lose points for their disturbing sexual harassment commercial, they also lose points for lack of originality.
I guess we don't need any more devices or ways to be heard. We apparently have very little worth saying anyway.

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